How to Write Youtube Scripts That Make $1000s Per Video

Figured I’d do a quick breakdown of how I write youtube scripts.

ones that actually retain viewers and keep them coming back.

Here’s a peek into my process (I normally reserve this for my 1-1 students).

1. Build a list of your competitors’ best videos

Might sound boring but this is the groundwork.

Without it, you’ve got nothing to go off.

Just open up a Google Sheet/Doc and build a list of top-performers in your niche.

Can literally just be videos that’ve done well (50K+ views).

2. Study the scripts

Listen to it a couple times.

Try and digest it.

Think about why it did well.

It’s probably full of psychological triggers designed to hold your attention.

These are the things you need to pick up on as you’ll want to use them yourself.

3. Mimic the outline of their scripts

Your outline is what’ll determine if your script performs or not.

By outline I just mean structure:

The hook

The intro section

The main body

The ending and outro

The open loops throughout

The pay-off sections

The tangents and side sections

All of it… literally copy and paste them as your skeleton.

You’ll then fill it with details that are specific to your video topic.

4. Put 80% of your energy into your video hook

“Hook” in this context is the first couple lines of your video.

It needs to:

Pay-off and satisfy the title

Tease what’s coming

Spark curiosity or intrigue the viewer so they keep watching

If 70% of your viewers leave after the hook? It wasn’t good.

That shouldn’t be happening.

The rest of your video could be written perfectly…

But if your hook’s mediocre then it won’t matter.

5. Hold your viewers’ attention throughout the video

Keep teasing what’s coming next.

Keep giving them a reason to finish the video.

Create open loops inside their brains that can only be closed by continuing to watch.

YouTube scripts are as much a “psychology” exercise as a writing one.

If your viewers have no reason to keep watching? They’ll click off.

6. Make your CTAs feel natural

The worst thing you can do is make your videos feel like ads.

Which happens if you cram in CTAs too frequently or too early.

Make them feel like a natural part of the video.

That said, I would aim to put them in the first 1/3 of the video.

If you leave it too long then you’re leaving a lot of clicks on the table.

The bottom line:

Scripts play a HUGE role in not just how well your videos perform.

But also building up your channel’s brand.

Good scripts could mean that more people subscribe and come back to watch your videos.

Which is vital for building a community that lasts.

The bottom line:

High standards for your scripts is a necessity.

It’s something I drill into all of my 1-1 students.

I tell them that if their scripts are mediocre? The video has a very low chance of performing well.

Even if their editing and visuals are solid. Scripts are genuinely this important.